Creative UX, UI, Visual
Product Designer

👋 Hey there, I’m Si

I’ve been crafting intuitive, user-centric digital products since 2001. I bridge UX research, UI design, and branding to build seamless digital experiences people love to use.

Case studies

Some of my work.

NatWest broker portal

Reimagining the end-to-end lending experience for brokers, SME customers, and colleagues by identifying where digital can simplify and speed up key moments.

Design systems • UI design • Responsive design

Supply Chain Platform

UX design • UI design • Design systems

Momentum College

Digital design • Development

Insightful Impact

Digital design • Development

Why me?

My key strengths.

20+ years experience

My career has been defined by a deep understanding of user needs balanced with strategic business objectives to create functional, engaging, and visually coherent digital experiences.

Proficient in UX and UI design

With over twenty years of experience in UX and UI design I have built a strong foundation in product design, applying my approach consistently from concept through to final delivery.

Skilled in HTML & CSS

From an old world of hand-coding HTML and CSS I have a strong understanding of coding best practises and accessibility in the digital world that informs my product design approach.

Collaboration

I have cultivated the ability to act as a strategic bridge between technical requirements, business objectives and user needs. Translating these unique needs into a unified visual language.

Experience.

UX Visual Designer @NatWest

May 2026 – Present

Senior Digital Designer @Mærsk

Jan 2017 – May 2026

Owner @SL25 Web Design

Sept 2010 – Jan 2017

Web Designer @Aviva

Mar 2009 – Apr 2014

Senior Designer @Rippleffect

Mar 2005 – Mar 2009

Designer @Juice Games

Mar 2003 – Mar 2005

Web Designer @Rage Games

Aug 2001 – Mar 2003

Education.

BA (Hons) Graphic Design @Coventry University

1998 – 2001

Foundation in Art & Design @Coventry University

1997 – 1998

Skills.

Figma

100%

Sketch

90%

Photoshop

80%

WordPress

90%

Elementor

95%

Don't just take it from me

References.

Si has been amazing to work with! He's communicative, talented, and very knowledgeable. We look forward to future projects!

Immensely impressed (again!) with Si and his customer-focused, professional approach throughout this project. Could not have asked for better communication, support, guidance, and recommendations from him!

He undertsood our needs very well and we received a nice and fresh design. The communication was very simple and friendly. We will proceed with future projects.

As always Si is swift and thorough and does an amazing job. We will continue to use Si for our projects and would highly recommend!

I would highly recommend Simon with no reservations. The work he did was great and had a very quick turnaround! He followed my guidance with creativity and expertise. His communication and responsiveness were excellent.

We have been working with Si for a few years now and that says it all! Si is our go-to-designer for all our projects!

Creative UX, UI, VisualProduct Designer